Full-Funnel · 2024
One number, every channel pulling together
Atlas Fitness
2.0×
Sign-ups
-34%
Cost per member
+118%
Marketing-sourced revenue
Overview
A full-funnel program that unified SEO, paid, content, and social around a single revenue target.
The challenge
Atlas ran four channels through four vendors, each reporting its own vanity metrics. Nobody could say which channel actually drove memberships, so budget decisions were guesswork.
Our approach
We took over the whole funnel, wired analytics to revenue, and rebuilt every channel to feed the next — search capturing demand, content nurturing it, paid and social amplifying what converted.
The results
Membership sign-ups doubled year over year while total marketing cost per member fell by a third, and for the first time the team could trace every sale back to the channel that earned it.
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More client results
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