Paid Media · 2025
Scaling paid without breaking the payback
Verano Skincare
4.1×
Return on ad spend
3.0×
Monthly spend
-31%
Cost per order
Overview
A direct-to-consumer paid media rebuild that tripled ad spend while holding return on ad spend steady.
The challenge
Verano had hit a ceiling. Every attempt to scale spend sent their cost per acquisition through the roof, so growth had stalled at a level their inventory could easily outpace.
Our approach
We restructured the account around creative testing, rebuilt the tracking so every sale was attributed correctly, and moved budget daily toward the audiences and creative that actually converted.
The results
They tripled monthly spend while holding a 4.1x return on ad spend, opening a new profitable acquisition channel that funded their expansion into two new markets.
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