SEO · 2025
From invisible to the answer on page one
Harbor Software
5.1×
Organic traffic
-46%
Blended CPA
1,900+
Ranking keywords
Overview
A B2B SaaS SEO program that turned a stagnant blog into the company's biggest source of qualified pipeline.
The challenge
Harbor ranked for almost nothing their buyers actually searched. Demos came entirely from paid, and cost per acquisition kept climbing quarter after quarter.
Our approach
We rebuilt site architecture around buyer intent, published forty comparison and solution pages targeting bottom-of-funnel terms, and earned links through original data studies their competitors could not copy.
The results
Organic now drives more demos than paid at a fraction of the cost. Non-branded organic traffic grew fivefold and blended cost per acquisition fell by nearly half within ten months.
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More client results
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