Content Marketing · 2024
A content engine that ranks while they sleep
Northwind Logistics
+310%
Inbound leads/mo
$4.2M
Content-sourced pipeline
-58%
Cost per lead
Overview
A B2B content program built around search demand that now generates leads on autopilot every month.
The challenge
Northwind published inconsistently and ranked for nothing. Sales complained the pipeline was thin, and marketing had no way to prove content was worth funding.
Our approach
We mapped the questions buyers ask at every funnel stage, built a library of pillar pages and lead magnets around them, and wired each asset to a clear conversion path in the CRM.
The results
The library now produces hundreds of inbound leads a month at effectively zero marginal cost, and three articles alone rank above terms the founders used to buy ads against.
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More client results
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